Explain why OTT platforms need to use forensic watermarks to protect their content.

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In today’s world, pay-TV and over-the-top (OTT) platform content piracy is a widespread problem.

According to digital TV research estimates, the future is bleak:

Due to online TV and movie piracy, the media industry could lose a staggering USD 51.6 billion by the year 2022, threatening the viability of many OTTs.

Forensic watermarking is used by many Hollywood studios to protect both the revenue stream and premium content from sophisticated piracy attacks, which are becoming more common.

Using this technology, premium content piracy has been detected and dealt with in a way that is both effective and efficient.

video watermarking provides a robust layer of security around the entire content delivery framework in a secure cloud environment.

Multi-DRM protection for premium content is already in place for many content owners and distributors.

The OTT business model is broken by innovative, tech-intensive methods devised by pirates.

Additional protection methods, such as forensic watermarking, are a necessity as DRM protected content falls short on many fronts.

When combined with digital rights management (DRM) protection, forensic watermarking makes it more difficult for content pirates to distribute premium content via jailbroken devices, screen grabbing, or digital conversions from analogue to digital formats.

Owners of content should also know how to handle situations where their work has been compromised as a result of a leak:

Because pirated content is often of the same high quality as that broadcast by the original source, businesses lose millions of dollars every minute after a leak of their proprietary information.

This is a situation where forensic watermarking can come in handy in two ways.

Watermarking provides content owners with immediate visibility into leaks, allowing them to assess the scope of the issue.

As a result of using this technology, the content owner is guided to take immediate action against malicious actors in order to bring the content down. This action may include bringing legal action against those responsible for the leak.

When it comes down to it, forensic watermarking is an excellent content security framework because it ensures a seamless and completely secure end-to-end delivery mechanism from content encoded all the way to content detection.

Creators benefit from the process because they have more control over how their content is consumed, customers remain loyal, and the exclusivity of the content platform is preserved.

Owners of content should also know how to handle situations where their work has been compromised as a result of a leak:

Because pirated content is often of the same high quality as that broadcast by the original source, businesses lose millions of dollars every minute after a leak of their proprietary information.

This is a situation where forensic watermarking can come in handy in two ways.

Watermarking provides content owners with immediate visibility into leaks, allowing them to assess the scope of the issue.

As a result of using this technology, the content owner is guided to take immediate action against malicious actors in order to bring the content down. This action may include bringing legal action against those responsible for the leak.

By aamritri

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