There are 3 main objectives of game packaging. The first objective is to differentiate the game from other similar games. The second objective is to create an emotional attraction to the game. The third objective is to send a clear message to the market regarding the benefits and the value of the game to the consumers. Search a packaging differ from customer to customer and brand to brand. However it is the trendiest and cardboard is the most used material in this type. The size also vary from game to game and there is also an option of digital print on this packaging.
Do you know the exact net worth of the global video game industry Today? 138 billion USD. According to experts, now is the perfect time to enter this global market. But to do something like this, you need some pro-level video game packaging. This is how it will help your video game in the long run,
Promoting the Gameplay
The concept of playing video games is ancient. Most of us will still remember a time when video games restricted to gaming parlours. Today, you can play an advanced video game even on your hand-held mobile phone.
In an emerging new market like this, you need to promote your game. If your game is console-based, the packaging will be the only source through which consumers can get to know about your game. It will also be a free promotion for the game wherever the packaging goes.
Great Game Packaging Equals Great value.
It is about the mindset of the global gaming community. We regard certain regions around the globe as the main hubs of gamers. Within these hubs, specific types of packaging for games hold the concept of value. Gamers in these regions are also quite clear regarding special packaging.
In the European region and most global communities, plastic cases represent the class. People tend to buy these games more often. While in areas like South Asia or South-East Asia, even shrink film packaging is used for games.
Sparks curiosity in consumers
It’s all about that wow factor. That awe is rising in a gamer’s heart after hearing about a particular game. According to experts, the curiosity was the same thing that made the ‘Call Of Duty game series this big. The same thing happened with ‘Fortnite.’ Today, almost every gamer knows about these two games.
Now, if you are launching a new game in the market, you need to spark that curiosity. It would help if you ensured that the consumer was interested in the gameplay. We can only do this if the packaging is interesting enough for the gamer community worldwide.
Engaging with the consumer through custom game boxes
In a market that revolves around video games, the consumer is the ultimate transaction unit. In other words, only the consumer will determine the success of your video game. If you can engage with the consumer, no one can stop your developed game from becoming the next big sensation.
Here’s a good way of doing so. Design the custom packaging of the game so that you are interacting with the consumer. The packaging should raise curious questions about the game. At that point, the gameplay should act according to that hype, and boom, you have got yourself a huge deal.
Opening up new marketing opportunities
Today, the gaming market has indeed become global. Statistics show us that the gaming community is distributed throughout the globe. The term ‘gaming community’ refers to the console or PC-based gamers—the ones who will be buying packaged games in the first place.
The best strategy would be targeting specific regions in a dense market like this. They can open the demand within these regions up with a new and improved game. Something that is according to the recent gameplay trends. You also need to focus on the custom game boxes if you are looking for a breakthrough.
Allows to print images over
One of the most notable features of custom game boxes. Yes, you can print images over the packaging. The pictures can be related to the characters of the game. Or you can even go with some particular scenes from the gameplay.
Whatever you do, adding an image over the packaging is an excellent way of interacting with your users on a base level. The game’s potential will impress the potential consumer. All of this can be done if you have printed solid images over the packaging. Time to contact a great packaging manufacturer!
Popular video game packaging types
- Shrink film
We confine this particular type of packaging to South Asia and South-East Asia. Before the rise of plastic boxes, they used globally shrink film to launch games. But today, they restricted the use of shrink film to manufacture packaging for games to some particular regions.
The use of pure shrink film packaging was reduced because of the environmental impact. So Today, we mainly used the shrink film as a protective casing over the plastic game boxes. Industries related to computers and consoles are still using shrink film to coat and ship their hardware products.
- Plastic cases
The new generation cases for games are finally here. Today, plastic cases are the most widely distributed after cardboard boxes globally. Plus, an image is now built in the gaming community—a picture of quality and fantastic gameplay associated with plastic cases.
The dynamics of a plastic case for the game are pretty simple for a CD or a DVD. The front side will contain images and artwork along with the game title. The backside will be designed to mention the gameplay instructions and installation guide. You can change the case color according to the game theme.
- Cardboard boxes
Time to dive right back into the days of childhood. Remember, there was one particular console that was super popular at that time. Yes, the cartridge console. This console was at its peak as a gaming service provider back in the 80s and 90s.
Even today, they associate PC gamers with cartridge-based consoles gaming setups. For such gamers, they still pack the console and the game contents in cardboard or paperboard-based packaging. It is also a fact that these boxes aren’t secure at all. But still, they have made their mark in the gaming community already.
Gaming is an art. If we take a look at the overall journey of gaming consoles, there is an only fascination to look at. The market is finally bustling with new and improved games making their entrance. It is the best time to make your move in the market with excellent game packaging and fascinating gameplay.